The Steffl department store in Vienna has redesigned its entrance area with the Eyewear & Watches department.
The focus of the department is on strong color accents with warm orange tones and soft green nuances on the back walls of the shelves. A white marble floor creates an elegant atmosphere and draws attention to the products. Modern materials and curved shapes are intended to create a harmonious, inviting design.
The renovation work is related to the company’s future strategy, in the implementation of which the management was also added. In March 2025, Johanna Elisabeth Schmid took over the creative part of the management and, together with CEO Thomas Hahn, is developing the future strategy of the Steffl department store.
The department store on Kärntner Straße in the city’s 1st district has around 13,000 square meters of sales space on several floors and offers fashion for women, men and children, accessories, beauty, jewelry, lifestyle products and gastronomy – including a bar on the top floor and a green rooftop.
