Celebrity brands, cash register bargains and no unsolicited advice: this is Sephora’s formula for success

For a viral lip gloss or serum from Sephora, Belgian beauty lovers have to go to Lille or Düsseldorf today. But that could change quickly: luxury group LVMH has – finally – established a new Sephora entity in Brussels. All signs point to a first Belgian store. Should we be happy about that?

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