JC Switzerland Holding AG, based in Zug, Switzerland, appoints Silvia Pfeiffer-Fischer to the role of Director Finance.

Pfeiffer-Fischer will take up her new role as CFO of the parent company of Peek & Cloppenburg (P&C) Düsseldorf and P&C Vienna on December 15, JC Switzerland announced on Tuesday. In this role, she will be responsible for the finances of the Swiss service companies and will have a coordinating role for the two operational subsidiaries. She reports directly to the holding company CEO Stefano Della Valle.

The new CFO brings with her extensive expertise in management and operational management in the area of ​​finance as well as mergers and acquisitions. Most recently, she worked for the Swiss luxury goods retailer Globus as Chief Financial Officer and Chief Operating Officer. Before that, she said she was active on the career network Linkedin for the Austrian conglomerate Signa Group as Head of Program Office in Switzerland and was involved in the takeover processes of Globus and SportScheck. Further stations included the management consultancies Retail Capital Partners and EY.

New head of media strategy for the P&C Group

In addition to Pfeiffer-Fischer, Samuel Rueff is also new. He joined JC New Retail as Director Performance Marketing, Brand & Retail Media on December 1st, the holding company announced in a separate announcement on Tuesday. He reports to

In this role, he will optimize the entire media strategy across all online and offline channels and consistently drive its further development. He reports to Margaux Piacentile, Director Marketing JC New Retail.

The core goals include expanding the brand value of the Peek & Cloppenburg Group as well as expanding customer frequency in stationary retail through advertising measures on television, print and on-site.

Rueff brings more than 15 years of experience in strategic marketing. He previously held various management positions, including at the pharmaceutical company Bayer, the food company Nestlé and the consumer goods group Procter & Gamble. Most recently, he worked as Global Head of Media & Advertising at the Swiss watch manufacturer Vacheron Constantin.

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