“I feel like we don’t talk enough about when Ms. Karina greeted Macron’s wife in a brown suit that said ‘Sexy’, a T-shirt with a butterfly on it, and fuchsia shoes,” user Martha M. Lamartha posted. In several tweets, the Internet user pointed out with some mockery the use of different outfits that Karina Milei used in meetings and events. The message, with a notable ironic tone, pointed out the extravagant style that the president’s sister uses in the formal meetings she attends.
On this occasion, the writing was accompanied by an image in which the wife of the French president can be seen posing together with the Secretary General of the Presidency. The eccentric wardrobe of the Argentine official was criticized and objected to in the post thread for its bad aesthetic taste and lack of formal criteria for a meeting of that nature. However, the youngest of the Milei family has already established her own style when it comes to dressing; other posts from the same account show an established look.
According to those who analyze fashion, the use of this tailoring would be a form of dedramatize the institutionalsoftening the image of traditional power and bringing it closer to a more contemporary aesthetic. This allows projecting a multiple identity, close to kitsch, but at the same time, in tune with current and formal fashion. An aesthetic aspect that many would define as discordant. The choice of these looks are “strategic” and suggests a conscious management of their public image, which in political contexts is usually a tool of non-verbal communication.
The combination of classic designs with casual garments where graphic prints, intense colors, phrases or pop elements appear—such as T-shirts with butterflies, red leather jackets or shoes in vibrant tones—place it in an aesthetic zone that some specialists identify as popular maximalista current that takes up codes from kitsch and of pop fashion in a contemporary key. Of course, this is not a stylistic error, but rather an aesthetic that deliberately mixes “high” and “low” signs.
In fashion, kitsch It does not necessarily mean “bad taste”, but rather an aesthetic that combines popular references, strong colors and striking elements that move away from the classic canons of “good dressing”. It is a style with a long tradition in Latin America, associated with latin popto the popular glam and what some theorists call aesthetics of controlled excess.
The contrast between a role of high institutional power and a sometimes playful aesthetic generates dissonance for part of the public, who expects visual neutrality in political figures. However, from the point of view of non-verbal communication, these choices can function as an identity mark. A “Pop-Political” figure that does not fit into the traditional codes of the power dressing and that builds its own image, contrary to classical formality.
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