Adidas opens the first flagship of its Originals lifestyle line in Brazil.
The new store of the Herzogenaurach-based sportswear retailer is located in São Paulo, in the Pinheiros district, Adidas announced on Wednesday on the career network Linkedin. The store offers, among other things, selected products from Y-3, the collaborative collection with the Japanese brand Yohji Yamamoto, as well as other collaboration partners such as Bad Bunny and Edison Chen. Customers can also personalize products with patches, pins and stickers in a special area.
In addition, the sports brand offers the “AdiClub Varanda” a meeting point that focuses on fashion, art and urban lifestyle. The center of this area is a café, which is accessible to members of the “AdiClub” advantage program.