These four skin care products, which became famous for their bold pastel coloring, sold out in no time when they were launched in 2023. Jenni Ahokas, the founder and CEO of the Finnish brand Smuuti Skin, which has become a viral phenomenon, praises the power of Tiktok and Some, which are popular with young people. It was seen at the launch almost three years ago, when designing the original packaging of the products, and is still strongly present in the day-to-day activities of the brand. In the video, Jenni explains how social media users were even able to decide on the recognizable appearance of the four original Watermelon Dew products.

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