Columbia Sportswear Company has named Peter Bragdon and Joseph Boyle as co-presidents of the company. Both will take up their new positions with immediate effect.
Bragdon will be responsible for the company’s international business areas as well as the Mountain Hardwear, prAna and Sorel brands. In addition, he will retain his previous tasks in the areas of Executive Administration and International Distributor Sales.
Bragdon has been working as a consultant and strategic director at Columbia Sportswear since 1999 and is considered the driving force behind the company’s “critical growth opportunities” and supporting its international distribution partners in 74 countries. Most recently, he was Executive Vice President, Chief Administrative Officer, General Counsel and Secretary of the group.
To support Bragdon’s transition, Richelle Luther will assume the roles of Executive Vice President, Chief Administrative Officer and General Counsel. Jana Humble was also named Senior Vice President, Chief Human Resources Officer.
Joseph Boyle is moving from his current position as Executive Vice President to serve as President of the Columbia brand. He remains responsible for brand activities including the North American business – tasks that had already been assigned to him in the summer of 2025.
Boyle, who has been with the company since 2005, was instrumental in building Columbia’s Project Accelerate strategy, which he now plans to further advance – particularly in the US market.
The appointments of Bragdon and Boyle are part of a broader leadership succession plan. Both will work together to develop new business opportunities and will continue to report to Timothy Boyle, who will continue in his role as Chairman and CEO.
In a statement, Timothy Boyle said he has spent most of his life growing the company and its brands: “As the company returns to growth, new opportunities will emerge – and committed leadership will be in place to take Columbia to the next level.”
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