Minister of Consumer Protection Rob Beenders (Vooruit) announces an investigation into the 2+5 discount that supermarket Albert Heijn launched last week. “We are absolutely not against discounts, but we must protect consumers in the longer term,” Beenders told HLN. “If this causes the small supermarkets to disappear, the large ones will soon be able to simply raise their prices.”
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Minister Beenders has the extremely popular 2+5 promotion Albert Heijn investigated. What discounts does he think are possible?
Bytaketonews
Nov 10, 2025