US-based Ralph Lauren Corporation reported a strong second quarter for fiscal 2026. Results significantly exceeded expectations as the company’s strategic plan gained momentum.
Net sales for the quarter increased 17 percent on a reported basis to $2 billion (1.73 billion euros). The growth was driven by double-digit increases across all regions, including a 13 percent acceleration in North America and a sales increase of more than 30 percent in China.
Due to better-than-expected performance in the first half of the year, the company increased its forecast for the 2026 fiscal year. This affects both currency-neutral sales growth and the increase in adjusted operating margin. However, President and Chief Executive Officer (CEO) Patrice Louvet emphasized that the company will “continue to navigate with agility in a very dynamic global environment” in the second half of the year.
Commenting on second quarter performance, Louvet said: “We are off to a strong start in executing on our ‘Next Great Chapter: Drive’ strategic plan, which we unveiled at our Investor Day in September. Second quarter results exceeded our expectations across all regions, channels and customer segments.” He added that the company’s “iconic brand and timeless products continue to resonate with consumers worldwide.”
Operational highlights strengthening the luxury positioning included a 12 percent increase in average selling price per unit (AUR). In addition, 1.5 million new direct-to-consumer customers were acquired, which strengthened the core business, which grew in the mid-double-digit range.
Worldwide growth
Geographically, the brand experienced strong momentum worldwide. Sales in North America increased by 13 percent, in Europe by 22 percent (15 percent at constant currencies) and in Asia by 17 percent (16 percent at constant currencies). Growth was led by China with an increase of more than 30 percent.
Executive Chairman and Chief Creative Officer Ralph Lauren emphasized the brand’s broad reach and appeal: “From the streets of Tokyo and Paris to the intimate atmosphere of our fashion show in our design studio in New York City, we are inviting more people than ever before to realize their dream of a better life.”
This strong, disciplined momentum led the company to once again raise its fiscal 2026 guidance. Currency-adjusted sales growth of five to seven percent is now forecast. In addition, the operating margin is expected to increase by 60 to 80 basis points after adjusting for currency effects.
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