Bogner is celebrating his comeback at Pitti Uomo.
The Munich clothing supplier will exhibit at the upcoming January edition of the men’s fashion fair, Willy Bogner GmbH announced on Friday. This is not only the brand’s first appearance at the trade fair since 2015, but also its first participation since Katjes International joined. The confectionery manufacturer has held a majority stake in the Munich fashion company since September.
“With our appearance at Pitti Uomo, we are sending a clear signal for Bogner’s international growth strategy,” said Frank Wiesner, Managing Director and Chief Financial Officer of Bogner. “Florence is a central meeting point for us to make the next phase of our global expansion visible and to further strengthen the brand internationally.”
Bogner will have his menswear for the Fall/Winter 2026 collection with him. In addition to the Munich company, more than 700 brands will present their men’s collections for autumn/winter 2026/2027 at the 109th edition of Pitti Uomo from January 13th to 16th at the Fortezza da Basso in Florence. In addition, the trade fair organizer Pitti Immagine has already introduced Soshi Otsuki and Hed Mayner, the first guest designers for the trade fair. Further plans were also announced, including opening the trade fair to the beauty segment.