Argentine politics once again found a photo that says more than it seems. Karen Reichardt—a businesswoman linked to the libertarian universe—published on Instagram (@karenreichardt1) the image titled “I met Thor,” in reference to Karina Milei’s dog, an emotional symbol of Mileism and heir to the myth built around Conan. The postcard immediately went viral and reinstated the non-political inner circle of power.
In the photo is Karina Milei, general secretary of the Presidency and main strategist of the ruling party. She is accompanied by Reichardt; Virginia Gallardo, model and media person who years ago gained notoriety for exchanging economic concepts with Javier Milei on television; and Sergio “Tronco” Figliuolo, streamer and recent LLA candidate in the Province of Buenos Aires.
The photo did not go unnoticed because the protagonists represent a very particular side of the libertarian project: the media and showbiz leg that accompanies the President and his sister outside of the strictly political plane. They are figures that orbit around the ruling party, help build its public aesthetics and function as a bridge with the world of entertainment and networks.
Although she is not part of the historical libertarian core, Karen Reichardt has become a frequent presence in the La Libertad Avanza ecosystem in recent months. A businesswoman who entered the world of communication and networks, she gained space in photos, events and meetings linked to the ruling party until she consolidated herself as part of the expanded circle that surrounds Karina Milei. Her appearance on this postcard confirms that silent rise: from a recent figure in Mileism to a stable member of the social and media constellation that accompanies the President’s sister.
