The Weekday brand, which belongs to the Swedish clothing group Hennes & Mauritz AB (H&M), has ended its collaboration with the Ben And agency.
“We can confirm that, after careful consideration, we have mutually decided to end our partnership with Ben And,” said a company spokeswoman when contacted by FashionUnited. The trade magazine Textilwirtschaft (TW) had previously reported on the decision.
Ben And has been Weekday’s sales partner for the DACH region, which includes Germany, Austria and Switzerland, since 2022. The background at the time was the plan to implement a new wholesale strategy for the brand and to work with stationary retailers.
In Italy, Weekday – like the Cheap Monday brand, which also belongs to Hennes & Mauritz – continues to work with the sales partner Interjeans, according to a statement. Outside of this market, Weekday continues to rely on direct collaboration with online platforms such as Zalando, Asos, About You and Boozt in Europe.