The Mercedes-Benz Cla transforms into a life-size Hot Wheels and on this occasion the 1:64 scale model was also presented, arriving in 2026

November 1st – 7.06pm – LOS ANGELES (UNITED STATES)

From 1:64 scale to 1:1 scale. Usually it’s the opposite: first the car is born, then comes its miniature version, designed to make children dream or to delight collectors. In this case, however, the opposite happened. There partnerships Between Hot Wheels And Mercedes-Benzwhich will bring the model on sale from March 2026, was announced by revealing a real version of the Mercedes Clabuilt exactly like a Hot Wheels.

iconic style

The design follows the exaggerated style of toys Mattel: widened track, racing diffusers, huge spoilers, “oversized” wheels with the same design as the plastic ones on the models. The livery also takes up the classic Hot Wheels graphics: electric blue, orange and fuchsia like the play tracks, with the unmistakable flame logo along the entire side. The number “68” celebrates the year the brand was born. Even the windows are made of plastic, just like on the models. However, it should be clarified that this Cla is not running: it is a display object, not a working car and was presented in the United States of America at Los AngelesMattel’s city of foundation, in an event at the Race Service workshop.

famous collaborations

It’s not the first time that Mercedes-Benz has opened up to unconventional pop collaborations. From stylist Virgil Abloh to producer Will.I.Amup to special projects with Moncler or sports icons such as Roger Federer And Lewis Hamiltonthe Stuttgart company has renewed its image in recent years with exclusive concepts, unique examples and creative languages ​​far from the traditional automotive one. The difference is that, this time, anyone will be able to purchase this Cla Hot Wheels. Except it won’t be found in the dealership.



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