Will there soon be no more Heineken in the Champions League? Belgian beer brewer wants to cancel contract ‘for 200 million euros per year’
Will the dominance of Dutch beers in the Champions League come to an end after approximately 30 years? The (partly) Belgian AB InBev is in exclusive discussions to take over the contract from 2027. According to The Athletic, AB InBev would pay 200 million euros per year to become the exclusive beer partner of the Champions League.
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