Almost 300 million burned in less than three years. It was the winter of 2022 when Juventus found itself dealing with the resignation of the entire board of directors following the Prisma investigation. The move of the Exor ownership was to start a new course, under the banner, as John Elkann explained in the letter to shareholders of April 2024, first of “resolving the problems with Sports Justice”, then of the construction of “a sustainable cost structure, in line with the new UEFA regulations”. The result, however, despite three different transfer managers (Cherubini, Giuntoli and Comolli), in light of the recent UEFA procedure for possible violation of financial fair play, seems to have only been partially achieved. So much so that a new capital increase of up to 110 million has already been announced (30 already paid). The cause is to be found in the many wrong market operations: here’s how much they cost in detail.
