The new edition of the International Two Wheel Exhibition was presented in Milan: over 730 exhibitors, 2,000 brands and the legends of Motorsport. Entertainment, sport and innovation for an unprecedented event. Appointment at Fiera Milano Rho from 4 to 9 November
Over 730 exhibitors, 2,000 brands and 50 nations at Eicma. These are the numbers of the 82nd edition ofInternational two-wheel exhibition scheduled from 4 to 9 November 2025 in the pavilions of Fiera Milano in Rho unveiled in Milan in the presence of the president of Eicma Pietro Meda and the CEO Paolo Magri, the president of the Lombardy Region Attilio Fontana, the mayor of Milan Giuseppe Sala, Giovanni Bozzetti, president of the Fiera Milano Foundation, Andrea Severini, CEO of Trenord, Andrea Gibelli, president of Ferrovie Nord spa and with the video contribution of Matteo Zoppas, Ice president. The show is a unique event, the global point of reference for the two-wheel industry, awaited every year not only by industry professionals, but by hundreds of thousands of enthusiasts. There are nine pavilions where you can admire and touch the market’s latest products, attend world premieres, discover the special contents created by the Eicma organization with talent and riders, without forgetting the rich schedule of races, shows and exhibitions offered in the external MotoLive area. An event in constant growth and evolution. This year, alongside the more consolidated European and Asian presences, it will be the first time for Estonia, Georgia, Ireland, Mexico, Panama, Peru and the United Arab Emirates, while the Made in Italy team is increasingly consistent and qualified, whose companies represent 30% of the 2025 exhibitors. Paolo Magri, CEO of Eicma, declared: “Never standing still: the event is growing and convincing. The numbers of this edition confirm the success, attractiveness and centrality of Eicma, which once again proves to be an essential point of reference for the sector at a global level. The over one hundred companies still on the waiting list today are proof of this. This result is not the result of chance, but of intense strategic work: promotion, investments, dialogue with institutions, with companies in the sector and Ancma associates, and implementation of new services designed for the public and exhibitors. The credit also goes to the manufacturers and the entire supply chain – whom I thank – who continue to innovate, to offer accessible mobility solutions and, above all, to choose Eicma as a privileged showcase to communicate and excite the market”.
Eicma 2025: That’s Amore
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A passion that has burned for over 110 years, contained and ready to explode within the nine pavilions of Fiera Milano Rho. A passion symbol of identity and sharing told by the new slogan “That’s Amore” and from the graphics of the advertising campaign: a heart tattooed on the skin with the pattern of a tread as a form of indelible love. A temporary tattoo that all visitors will have the opportunity to imprint on their body in the special Tattoo Station set up for the occasion. A beating heart emblem of the culture of two wheels and its language capable of expressing itself through strong emotions. Pietro Meda, president of Eicma, commented: “Eicma is much more than an event: it is now a universal language made of emotions, identity and belonging. The 2025 Edition is a tribute to the passion that unites those who build and those who love two wheels. We wanted to bring our audience even closer, without affecting the institutional value of Eicma, speaking the language of our community, improving the visiting experience and enriching the event with new authentic and engaging content. Filling Eicma with meaning, stories and innovation, also thanks to the collaboration with our institutional and commercial partners whom I thank, is what allows us to remain current and to continue to speak to the hearts of the enthusiasts and companies that give life to this extraordinary event”.
Eicma 2025: Twenty years of MotoLive
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Emotion, spectacle and adrenaline. Celebrating twenty years MotoLivethe Eicma racing arena. An outdoor area of over 60,000 m2 where the public can watch the scheduled competitions, entertainment shows, music, free test rides for free, but also taste food and drinks. There will be no shortage of prestigious talents ready to animate the imposing central stage and the music of Radio Deejay. For the most demanding enthusiasts, the program includes phenomenal Freestyle Motocross runs, Acrobatic Trials and the opportunity to see the riders of the most important off-road disciplines up close, such as the installation dedicated to the Africa Eco Race and much more. Finally, also Sky live coverage of the Portimao stage of the MotoGP. There is great anticipation on the MotoLive track for the twin-cylinder races with over fifteen manufacturers at the start with the queens of the market. The phenomenal Champions Charity Race is also back, the race that on Saturday and Sunday will put real legends of Motorsport in the saddle in pursuit duels. The return of the Australian champion Troy Bayliss, three-time world champion in Superbike, has been confirmed, as well as the presence of many other unmissable champions who will be announced in the coming days for a total of over twenty world titles. But the surprises don’t end there. The MotoLive arena will host the “Desert Queens” exhibition, an exhibition itinerary entirely dedicated to the motorcycles and people who wrote the history of the legendary rally competition. The Desert Queens exhibition, developed by Eicma in collaboration with Aso, Amaury Sport Organisation, the organizer of the Dakar, constitutes a unique tribute to the over forty years of history of the Dakar told by more than thirty motorbikes, memorabilia, photos and videos.
Eicma 2025: Gaming area and start up area
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In pavilion 9, over 300 m2 will be entirely dedicated to the world of Motorsport video games. Seven latest generation simulators, equipped with seven real motorbikes, are ready to offer exciting and immersive gaming sessions, allowing the public to challenge themselves on the legendary Misano Adriatico circuit, transforming the digital experience into pure adrenaline. The show, entertainment and presence of VIPs, influencers and drivers of international caliber are unmissable. To be visited calmly and carefully is the area designed for businesses, institutions, law enforcement agencies and sector start-ups, to which Eicma provides an international showcase thanks to the support of ICE, the Agency for the promotion abroad and the internationalization of Italian companies. A place where you can see and touch technology, innovation and products offered by young businesses and to learn more about the commitment of the public force and all the institutional entities that contribute to the promotion of safety on two wheels.
Eicma 2025: Your urban mobility
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After launching in 2023, the Yum area, Your Urban Mobilityreturns to Eicma 2025 with a new dynamic and engaging format. The Your Urban Mobility area will reproduce an urban environment and offer the public the opportunity to independently test electric and endothermic scooters and quadricycles designed for urban mobility. In the over 4,000 meters occupied by this area there will be twelve manufacturers present with over 40 vehicles on demo ride.
Eicma 2025: tickets, entrances and new business opening hours
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On Tuesday 4 November, from 8.30am to 7.30pm, entry will be reserved for the press and, only from 1pm, for sector operators. Wednesday 5th, from 8.30am to 7.30pm, doors still open to the press and professionals of the sector, while from Thursday 6th to Sunday 9th November the doors will be open to the general public from 9.30am to 6.30pm. On Tuesday 4th and Wednesday 5th November, entry to children under 18 will be prohibited. Tickets are on sale exclusively on the eicma.it website. The price of the full ticket is twenty euros, plus 1.50 euros for fixed management costs, while the reduced ticket, reserved for visitors between 4 and 13 years old, is on sale for 10 euros, plus 1.50 euros for fixed management costs. Prices at the physical checkout change: full 25 euros, reduced 12 euros. From 0 to 3 years always free. Finally, after last year’s experimentation, the afternoon ticket is back. Introduced by the organization also to facilitate local visitors and to lighten the morning pressure at the turnstiles, it is available in a limited number at the price of 14 euros for the full price, plus 1.50 euros of fixed management costs, and 7 euros, plus 1.50 euros of fixed management costs, for the reduced price (4-13 years). The afternoon ticket will be valid from 1.30 pm until the end of the event. Prices at the physical checkout: full afternoon fare 19 euros, reduced fare 10 euros.
Eicma 2025: how to get there
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Eicma has prepared an extraordinary plan to optimize access to the event and improve mobility in the Milan metropolitan area, creating a shared strategy with ATM, the Municipality of Milan and Trenord with the aim of guaranteeing visitors a more fluid, efficient and sustainable experience, reducing traffic and impacts on the city. From 6 to 9 November, 15,000 free parking spaces will be available throughout the city. In particular, on Saturday 8 and Sunday 9 November, almost 11,000 spaces will be made available in 11 ATM interchange car parks, connected to the main metropolitan lines (M1, M2, M3, M4 and M5). Added to these are 1,350 free seats at the San Siro Stadium (M5) on Thursday, Friday and Saturday. Parking is free and can be reserved at the same time as purchasing the ticket on www.eicma.it. These free stalls are added to the paid ones near the Fair, doubling the overall availability compared to previous editions. Incentives are provided for those who choose the train, in particular, thanks to the collaboration with Trenord, getting to Rho Fiera Milano will be even easier. Through Discovera, a platform for purchasing train+experience travel packages and Trenord’s main mobility partner, return train bundles + Eicma entry are available for 28 euros and a special day ticket for 13 euros to travel from any station in Lombardy, valid for an adult and children under 14 years of age.
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