The Berlin start-up Reverse.fashion GmbH has won well-known investors. The Swedish clothing group Hennes & Mauritz also took part in a pre-seed financing round led by the Berlin investment company Kisora, the company announced on Friday.
The start-up company, founded in 2024 and developing automated sorting processes for used textiles to eliminate existing bottlenecks in recycling processes, wants to use the additional funds to expand the teams responsible for development and operational processes, to further advance its innovative solutions and to support pilot projects with partners from the industry. The “AI Sorting Partner” application is already in a pilot phase and should be used commercially for the first time in the first quarter of 2026, the company said.
Mario Osterwalder, one of the founders of Reverse.fashion, sees the successful financing round as an important step for the company. “We are very pleased to welcome Kisora and the H&M Group as investors,” he said in a statement. “This support accelerates our roadmap to bring automated textile sorting for reuse to market.” The aim is to reduce sorting costs, improve the recording of high-quality garments and make specifically selected raw materials available to certain customer groups.
“Our vision is simple: We want to provide sorting tools that enable the majority of clothing sold worldwide to be made from collected used textiles,” emphasized Osterwalder.