With the opening of the new Peek & Cloppenburg branch in Bolzano, the Düsseldorf fashion house is entering the Italian market. The approximately 3,100 square meter store opened in WaltherPark and offers brands such as Boss, Joop!, Marc Cain, Tommy Hilfiger and Marc O’Polo as well as the P&C own brand Jake*s. Loyalty card holders can also use a free personal shopping service there.
“With a curated selection of brands and first-class service, we want to create a special shopping experience that inspires and delights,” says Neofit Vasilev, Director Sales Management, Peek & Cloppenburg CEE & IT.
With the premiere in Italy, P&C Düsseldorf is also presenting the newly developed store concept for the first time, which is based on the architecture of the P&C Conscious Fashion Store in Berlin. The focus is on light oak, terracotta elements and stainless steel furniture; modular furniture ensures flexibility. The architectural highlights also include integrated lighting solutions in the rear walls, a newly developed checkout counter made of Italian Cimento, LED pillars in the shop window that characterize the facade, spacious, bright cabin wings with a high quality of stay and a newly designed entrance portal.
The store in Bolzano is managed by Peek & Cloppenburg, Vienna. The Peek & Cloppenburg (Vienna/Düsseldorf) group, with headquarters in Düsseldorf and Vienna, operates 170 stores as one of the largest multi-brand fashion houses in Europe. The group operates in 17 countries.
