Italian fashion company OVS is expanding into India.
The first store has just opened at Pacific Mall in New Delhi, a shopping destination in the Tagore Garden district, OVS said. “The opening marks an important milestone in OVS’s global expansion project. It brings the Italian design and distinctive style of the company’s own brands to one of the fastest growing markets in the world,” explains management.
The store in New Delhi features the same concept that characterizes the OVS stores in Italy. Covering an area of around 850 square meters, it offers customers a selection of brands such as Piombo, B.Angel, Les Copains, Utopja and Altavia. These were developed by the brand’s creative team.
“India is one of the most dynamic fashion markets in the world,” said Carmine Di Virgilio, Global Chief Retail Officer, OVS. “With OVS we offer a mix of Italian style, accessibility and sustainability. Our claim ‘Love People, Not Labels’ is the basis of our actions: we celebrate people and connect with our customers in an authentic way. This opening is a further step in the brand’s international development strategy.”
OVS operates over 2,200 stores worldwide. The opening in India is intended to further expand the international presence.
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