The Swedish glove brand Hestra Gloves opens its first store in Munich.
The new store is located at Sendlinger Strasse 7 in Munich and is the family company’s first outside Scandinavia, Hestra announced on Thursday. But this is only the first step in international expansion. After Munich, the next store is Boulder in the US state of Colorado, which complements the network of locations with stores in Stockholm, Gothenburg, Oslo and Copenhagen.
In Munich, the brand offers a selection of technical ski and outdoor gloves as well as lifestyle-oriented models for everyday urban life in a 60 square meter sales area.
“With the store in Munich, we are making Hestra experienceable outside of Scandinavia for the first time and are strengthening our brand in an important market with a strong outdoor and fashion culture,” says Niklas Magnusson, Head of Direct-to-Consumer and fourth-generation glovemaker from the Magnusson family. “The new opening marks an important milestone in our international brand development.”
About Hestra
Behind Hestra is the family business Martin Magnusson & Co AB, which was founded in 1936 and is now run by the third and fourth generation of the Magnusson family and currently employs around 750 people. The brand name is derived from the origin of the company, which is based in Hestra, Sweden.
From there, the design and development of gloves in the areas of skiing, outdoor, fashion and workwear are controlled. Production takes place in our own factories. More than 2.7 million pairs of gloves are produced there every year.
The company is represented in over 40 countries and has subsidiaries in the USA, Germany, Norway, Denmark, Hungary, Cambodia and Vietnam.
