Reebok International Limited, which belongs to the Authentic Brands Group, and its subsidiary RILUK IPCO Limited achieved significantly higher profits in the 2024 financial year thanks to increased license income.
RILUK IPCO Limited, a UK registered company, manages the Reebok brand licensing business from its New York office. Reebok International Limited acts as the holding company for RILUK IPCO within the US fashion and media group Authentic Brands Group LLC, which acquired Reebok from Adidas in spring 2022.
According to an annual report published in the British commercial registry Companies House, Reebok International Limited achieved a net profit of 179.9 million US dollars (165.51 million euros) in 2024. This corresponded to an increase of ten percent compared to the previous year’s level of 163.6 million US dollars.
The company’s sales, which consist of licensing income for the Reebok brand, increased by nine percent to 302.4 million US dollars (278.21 million euros).
The growth was “driven by the expansion of Reebok’s global business, achieved through improved licensee results and expansion with new partners,” the company said.
Since its takeover by the US Authentic Brands Group, Reebok’s business model has been based on granting licenses to regional partner companies. This approach is intended to make it possible to exploit the brand’s potential without high marketing and overhead costs. To mitigate market risks, the company relies on licensing agreements with “robust guaranteed minimum fees, most of which are paid in advance”.
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