At the Allianz Cloud in Milan, in addition to spectacular padel matches, the Cupra Tindaya was also seen, a showcar that fully represents the radical vision of the brand
Cupra Tindaya it was revealed for the first time at the Iaa Mobility 2025 Motor Show in Munich last September, but it is in the week ofOysho Milano P1 Premier Padel (between 6 and 12 October 2025 they were over 35 thousand the spectators present in the stands of the Allianz Cloud in Milan) that the Italian public was able to scrutinize with their own eyes and touch the innovation, technology and audacity of a car body sculpted like very few other times in the automotive world. The link between the Martorell house and padel is well known, so what better opportunity than this for an installation made of lights, colors, music and emotions to enhance the sporty and muscular design of the showcar.
enthusiastic looks, between the present and… dreams
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Except for one appearance at BarcelonatheItaly is the first market (after the official launch) to observe the futuristic lines of the showcar Tindayademonstrating the strategic role and trust placed by the brand in the Italian market. It remained on display until the end of the event (the final act took place on the day of Sunday 12 October 2025) in an exclusive location at the entrance to the Allianz Cloud, Cupra Tindaya has caught the attention of adults and children, in both cases fascinated by the absolute dynamism that the showcar communicates. It is no coincidence that, during the event, many children, thrilled by the look of this concept, asked their parents if the car of the future will be made just like this. Yes, this is the hope, at least that of Cupra. And, looking to the past, when that is Formentor That Tavascan they were just show cars and then they became reality, with almost no differences compared to the concepts themselves, no one would be too surprised if, one day, they were to appear in the Cupra Garage some examples of a definitive Tindaya very little different from the one admired at Milan.
challenges on the pitch (and off)
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While spectacular matches were staged inside the arena padel featuring the strongest and most famous couples (both male and female) in the world, with an appeal to the city of Milan on a national scale, a stone’s throw from the pitch Cupra Tindaya he was playing his (at least for now) personal game. With a provocative and authentic design, in fact, Tindaya fully embodies the radical vision of the brand with the poster No Drivers, No Cupra which celebrates the emotional connection between man and car, pushing the boundaries of the traditional to embrace a bold and unconventional future. Double wheel arches, rims from 23″slender sides and elaborate, sharp lines 472 cm in length are all clear examples.
vianello and the Cupra DNA
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“The Cupra Tindaya showcar is a radical and concrete declaration of what Cupra represents and the path it intends to open, strengthened by what we have been able to build in these seven years – he declared Pierantonio Vianellodirector of Cupra in Italy – Having been able to show it in Italy has an important meaning, and having done it in Milan during such a significant event allowed us to write a story in which different aspects of the brand’s DNA, values and positioning come together and gave life to a unique activation.
Cupra Padel Tour and young people
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In the week ofOysho Milano P1 Premier PadelFurthermore, the Spanish brand owned by the group Volkswagen has revealed the calendar of Cupra Padel Tourone of the pillars of its strategy on the territory: beyond 100 stages from November 2025 to May 2026in over 50 centers CupraxPadel. In a context of continuous growth in five years of activity, the contribution of the sales network is fundamental, with i Cupra Garage which have given rise to a widespread presence in the territory with more than 70 CupraxPadel centerscontributing significantly to the diffusion and development of this discipline, so much so as to elevate it to a sporting and social phenomenon in the country. And it didn’t end here, because last June Cuprawhich has always been attentive to the new generations, has launched a contest (called Gamechangers) dedicated to talents between 15 and 24 years old with the aim of promoting the future stars of this sport. The initiative, born in collaboration with the International Padel Federation (Fip) and the best players in the world, gathered in Cupra Tribelived in Milan a fundamental stage in his journey, the penultimate appointment before the round of Mexico. In each event, four finalists are selected – two men and two women – who will compete in the final of Barcelonascheduled for the end of the year. The four winners will receive a scholarship to support the development of their sporting careers.
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