Amsterdam-based menswear brand MR MARVIS celebrates the first month of its new store on King’s Road in London. Since opening in September, the label’s 20th branch has already made it into the top three of the world’s highest-selling MR MARVIS stores. The new location marks a major milestone in the brand’s international expansion and paves the way for further openings in London and across the UK.
Chelsea calling
MR MARVIS has been building an ever-growing customer base since 2017 – including some of the UK’s most prominent families. With the new store, the label is now bringing its products and brand values even closer to its customers – right in the heart of a style-conscious and discerning community.
The new MR MARVIS flagship store is located in London’s Chelsea district – one of the capital’s most famous shopping districts and one of the most sought-after residential areas. Once the creative home of fashion designers such as Vivienne Westwood and Mary Quant, the King’s Road now stands for individuality, style and creative expression – perfectly in line with the philosophy of MR MARVIS.
After 20 stores in the Netherlands, Belgium and Germany, the London flagship store is the first location outside of mainland Europe – and has already established itself as one of the brand’s three highest-selling stores. Customers are thrilled to finally be able to experience the collection on site.
“A detailed analysis of our customer data has shown that demand is particularly high in the London district of Chelsea. King’s Road – known for its attractive fashion and lifestyle stores – was therefore the ideal location for our new branch.” – Richelle, Retail Director
“London is a real milestone for our brand: if you make it here, you can make it anywhere – London Edition. We are delighted that the results so far are so promising.” – Steven Vrendenbarg, co-founder
The perfect fit
The new store is located in a former café that has been completely renovated to bring the unmistakable MR MARVIS feeling to life. The design does not go unnoticed – neighbors and passers-by regularly praise the well-kept appearance.
Typically MR MARVIS: The characteristic light blue facade, solid oak frames, stylish presentations of the iconic trousers and shirts as well as expressive photographs from the current campaign – taken on Lake Como in Italy and in St. Moritz in Switzerland.
Customers are welcomed with high-quality coffee and refreshments – a natural part of the MR MARVIS shopping experience. Experienced store stylists are also available to provide individual advice: from the perfect fit to material recommendations and styling tips – for an all-round successful shopping experience.