The Irish fashion dealer Primark started its annual breast cancer reconnaissance campaign today. This year’s campaign ‘We’Re with you’ emphasizes the importance of self -examination. It also underlines the support that is required in every phase of breast cancer. The campaign focuses on three women, each share their personal experience with breast cancer. Their stories are shown in the shop windows of more than 460 Primark branches worldwide. They can also be seen on the social media and digital channels from Primark. In videos and pictures they tell what support means for them and why self -examination is so important.
The Primark campaign includes the largest collection for breast cancer education so far. It consists of 49 articles and is divided into two lines:
The postoperative line offers specially developed products at affordable prices for women affected by breast cancer. It is available all year round. The chest prostheses from Primark are new this year. They fit into a bra and replace the natural shape of the breast after an operation. They are made of soft, pre -shaped foam, which makes it easy and pleasant to wear. The breast prostheses are available for both the rights and the left bra shell in five sizes (S, M, L, XL and XXL) and are sold in all branches for 6 euros. Primark also introduces breast pockets. These can simply be attached to any bra and absorb the chest prosthesis. These bags are available in black and white for the right and left side and also cost 6 euros.
The postoperative line also includes a bayless bra with a hidden front custody closure and a T-shirt bra with front lock. Both are designed for comfort and simple tightening and undressing after an operation. All postoperative bras have a feed made of cotton or modal, which ensures a soft feeling. They are available in different colors, including black, white, soft pink and mocha.
The solidarity line is a limited collection on the occasion of the breast cancer month. It includes hoodies, T-shirts, nightwear and underwear. This year is new in the line, among other things, a waisted cardigan; Pyjamas made of soft modal in a new oat tone; a lip balm; a glass coffee mug; a moisturizing gel mask; a regenerating night cream; A striped wrap pyjamas and an oversize hood with zipper.
The prices start at 5 euros. The collection will be available in all branches worldwide from October 1st.
The campaign takes place for the fifth time and also includes a donation of more than one million British pounds (around 1.15 million euros). The money goes to charity organizations that are committed to cancer patients: inside in Europe and the USA. In addition to this global donation, Primark invites employees: inside and customers in the branches to take part in fundraisers and activities in all regions, including Belgium. The aim is to collect another one million British pounds (around 1.15 million euros) for cancer -related charity organizations. So far, Primark has donated more than five million British pounds (around 5.75 million euros) to such organizations. These funds are used for education, research and support for cancer.
Olivier Crépin, Sales Director, said: “Primark is committed to the support of women-a life. We want women to support, feel strong and self-confident in every phase of their breast cancer. That is why we are committed to the breast cancer education, this October and all year round. Through our cooperation with charity organizations, we use our branches, social media and digital channels And to inform women about breast health and the importance of self -examination for early detection. “
“We know that a breast cancer can be associated with high costs. That is why we are proud of the carefully developed product line of this year for affected women. It includes our new breast prostheses and breast pockets, which are available at affordable prices. We have from college: inside and cooperation partners: Inside with personal breast cancer. support.”
This article was used with digital tools translated.
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