According to the monthly report of the ANAC, In July of this year, there were 10% more passengers in all airports, but interior flights still double international (3 million vs. 1.38 million passengers transported in each case). A good news with diverse readings: in full crisis due to the drainage of reserves of the Central Bank, the accusing voices indicated that the Argentines had smoked the harvest and loans of the IMF in Punta Cana. A caricaturization of a certain fact but with several footnotes: during the first seven months of the year, according to a calculation of the economic consultant on the statistics performed by INDEC, The tourist balance showed a deficit of US $ 5.3 billion but projected for the entire year a red of US $ 10,000 million.
Radiography. According to official data, net expenses for broadcasting reached US $ 728 million in July, 20% less than what was previously estimated. For their part, gross revenues from receptive tourism added US $ 229 million, while Argentines spent US $ 952 million on trips abroad. The difference arises following the methodology used by official bodies that encompassed items such as purchases abroad or subscriptions to various services, but were not strictly “tourism.”
In the sector, they consider that precisely the instability is what encourages sudden changes in demand, such as the advance of a purchase when there are expectations of the dollar or also postponement when you doubt the viability of a trip abroad. The rise in interest rates, on the other hand, is not an aggravating weight in international packages because more than 80% are paid with already dollarized previous savings. “When there is economic stability, in addition to improvement in income, our business is developed much better because planning is possible and fears are scarmed”he explains Pablo Apeiodirector of Travel Servicesa leading company in the sector.
Destinations. Apeio lists the five destinations that are never missing in their options portfolio: Madrid and Miami, because they are two friendly doors for Europe and the United States; Aruba and Punta Cana, with beach and sun as banners; and Rio de Janeirothat mixes the pleasure trip with job motifs.
Precisely, Brazil leads the list and not only in summer: 1 in 3 people travel to the neighboring country, which makes it the most chosen place by Argentines. This year, Brazil’s searches in take off increased 218% year -on -year, tripling the average growth of other international destinations and something else that of packages (+313%). Rio de Janeiro and San Pablo continue to be the favorites, for their combination of beach, purchases and cultural options. In receptive tourism, there is always Buenos Aires (majority landing) but the most requested destinations with “Patagonia” (a regional product, shared with Chile), Iguazú, Mendoza and with recent growth of NOA.
Then, Chile is located, with a 150% growth in searches with respect to the same period of the previous year, with Santiago as an epicenter thanks to its proximity, connectivity and attractive offer of technological products, clothing and cosmetics at competitive prices. Here too, packages lead growth (+334% year -on -year). Purchasing tours are positioned as one of the main motivations to travel abroad. For example, from Take off, A leading company in the sector, a great growth in demand towards destinations recognized for its commercial offer, such as Brazil, Chile and Miami. “We see that the shopping trip ceased to be an occasional experience to become a central motivation at the time of planning. Argentines seek Comment Laura AmorósSenior marketing manager to take off Argentina.
Other initiative that the company had was to promote holiday destinations with direct flights from Argentine airports. Aruba joined the options menu of the same Argentine airlines with good projections.
Technology and Services. The great ally of companies in the sector is technology, which revolutionized the way of operating but also approached the competition to traditional agencies. “Our experience is a combination of an agile and reliable technological platform and the closeness with the client. They are increasingly asking us for a personal treatment and we are going there,” adds a helped. The format chosen for medium cities that are the most growing demographically and economically, is that of a franchise system because they are people who want to “close” their purchase in person. In that, he concludes, the beginning of the use of regional airports for landing or takeoff of direct contingent flights also helps. “The only way to foster receptive tourism is with more flights that, logically, also serves to leave the country. The sector is a whole, it is not evaluated only in parts,” concludes.
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