“Insisting, resisting, persisting,” said her father and she apprehended it over fire. “There was no no, we had to work for what you wanted until I achieve it, and it is still like that. There are no impossible for me,” he says.
Bernarda Cella and his brother Luis They are the creators of Olgathe most watched streaming channel in the country. And they are children of Luis Cellathe historic television producer of Susana Giménez, who died in 2013.
Nothing is casual. Bernarda prepared for what would come. He attended the Bachelor of Communication at the UCA with specialization in digital communication and television production in TEA. In addition, he made a postgraduate degree in digital journalism at Pompeu Fabra University in Barcelona.
At 18 he began his way in the media. She was a producer in Radio Nacional, Channel 9, C5N and Telefé. Then she created her producer with her brother and in June 2023 she began to broadcast Olga. “Something different.”
News: If I had to tell who is what I would say?
Bernarda Cella: How difficult. My mom gave me a letter for a birthday, where she defines me with her words. He says: “I love that you go behind your happiness. Intense, crazy, funny, with that giant heart. Tender, loving, unfortunate, reflective, imperative, sagacious, relentless.” I could never say that of me, but I liked how she sees me. I am in a very good moment, in a balance between the work and very nice personal. Very happy who I am today.
News: How much did it cost?
Cella: A lot. I worked and worked hard to be fine. I had a very big break when my dad died, I was 16 years old, and from there a lot of things happened that forced me to change. I lived a process, with many mistakes too, of every day I am better and today I am very good.
News: What was your greatest learning in this process?
Cella: Who do I give my time and what do I do with my time. I value my time a lot and the things I do with the people I want. The best birthday gift is a food to share. In fact, what I ask are handwritten cards and moments. Because what I have of my dad are the cards, photos and moments I lived with him.
News: He just said he had found a balance between personal and work.
Cella: Olga does not stop growing and I am here all day and work a lot. It is what I like most in life, but I try to put my limits. My therapist tells me: “Enthusiasm beats you.” Everything excites me and I want to do everything. Now I work to get less enthusiasm and be able to balance it a little more with my private life.
News: What are its strongest aspects?
Cella: I am very intuitive and safe with what I think. Quite empathic and very sensitive too. I cry a lot, I am excited many things, I like to be like that. I feel everything more intense and stronger.
News: Be on the crest of the wave must have your …
Cella: Lights and shadows.
News: How do you drive it?
Cella: All the beautiful and the good thing that is seen is in the same extent of kilombs. I’m learning to take it. I have fears every day, we assume a lot of risks that scare. But in those fears I became quite strong. I play it, I am quite played in life in general. I prefer to be wrong not to do it for fear. There are also days that I am absolutely sure of what I am doing.
News: Why and how did Olga emerged?
Cella: My brother and I worked in traditional media, more specifically on Telefé, in different projects. We talked about where we saw each other and what we projected for us and we didn’t see each other inside a channel.
News: They wanted to have a producer.
Cella: Of course, we thought of a TV producer. Then we start thinking more as a content producer. In fact, when we left Telefé, our first job was a content for Infobae. Thus we begin to enter the world of streaming more and more. We worked with Grego (Rossello) in Red Flag, a Luzu program, and then Olga was born.
News: Was he born with what goal?
Cella: All the channels that exist today already existed. We knew we had to go out with something very different. At that time was the quality with which the technology and study we put together were seen. That was a very big difference. Then, the rest of the channels changed their cameras and their studies.
News: Regarding content?
Cella: Olga was born as an entertainment, humor and current channel. That in the mainstream channels did not exist. Nati Jota made a special for the two -hour two -hour presidential elections every day with the most important journalists in the country. Not to mention the cultural and musical part that we do that nobody does. Olga’s second birthday was in the Planetarium with twelve bands, free for fifty thousand people. We did two “Days” at the Colón Theater, most people had never been there, and it was a solidarity event, free, only with a non -perishable food to donate a foundation. I’m proud to send culture to a lot of people. The music of artists as important as Mercedes Sosa, Spinetta, Charly, Cerati, to a new generation.
News: From the beginning they wanted to have Miguel Granados as a central figure. Because?
Cella: We wanted something different. Migue had and has a key mixture to be the face of our channel. It is popular, it came from making the raw, an extremely prestigious format, it is funny, humorous, sings, touches instruments, likes music, likes the past and understands the present. In addition, he is crazy.
News: It was hard for them to convince him.
Cella: Yes, but we insist so much that here we are. We take him to eat a place that he likes very much about Ceviche. Let’s see if with that entered and entered.
News: Is it the most watched streaming channel in the country?
Cella: Yes, and we were several times the most watched in the world. On May 1, 2024, which we made a free festival in the street for a lot of people. The Cris Morena Day and also happened to María Becerra.
News: What are the challenges now?
Cella: Hold ourselves in the way we have been working and for that to keep the team very motivated. The team is the best Olga has.
News: How are you as boss? Can you delegate or want to control everything?
Cella: I learned to delegate because I was an executive producer from a very young age. At first, I was costing me, I thought it was the only one that could do everything right and my way, and then I learned to delegate. That is the key, and having people around better than one.
News: And what is it like to work with your brother?
Cella: At first it was very, very difficult, but we knew how to understand. My brother is more like a robot, he doesn’t care about anything if they say, if he says. I am more sensitive. Today we are at our best.
News: Do they have a business coach?
Cella: Yes. First we talked about the problems we had between us. Today, it helps us obtain different conversations and different strategies for what we have to face.
News: What plans do they have for Olga?
Cella: Today the strongest is the live streaming channel, where we produce all of us. But we also produce for others. We are producing Martín Cirio shows and we have produced the streaming of Susana Giménez for Telefé. Next year Olga will have her music festival, she will produce a very important play, we will make a series and a lot of projects that surprise us. We hadn’t dreamed it.
News: Projects abroad?
Cella: The idea is that Olga opens in other countries with local teams, but with the spirit and identity of Olga original. Mexico and Spain would be the next steps. We are also going to do the anthill in Buenos Aires and it will be transmitted in a way that was never done.
News: How do you handle stress so that it does not pass it over?
Cella: Sometimes it happens to me. This work is uncertainty and permanent adrenaline. I try to counteract it with therapy, pilates, yoga. I train, I meditate, read, I take baths with salts. I have moments of leisure, friends, family. I do my best.
News: And how does it not believe it?
Cella: I don’t think it’s anywhere. I live in a permanent uncertainty, I don’t know how we are going tomorrow. It is impossible to believe it because they are challenges all the time.
News: Who accompany her and hold her?
Cella: My mother and my brothers, we are the four as a strong block, and my friends are key.
News: Love?
Cella: I separated a few months ago and I am single. I carry it very well, I’m happy. I was almost all my life as a couple and I like to enjoy this moment. I recently traveled for the first time and felt incredible. I was in Amsterdam and in Madrid and then I met a friend in Ibiza. I’m discovering me alone.
News: Sometimes loneliness has a bad press
Cella: I love it, but I don’t feel alone. I am very accompanied and I choose when I want to be alone and when I want to be with my friends and I choose my times. I also tell you that I want to form my family, I want to have my husband, my marriage, be a mom. I want everything.
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