Today, seventy percent of men state that they buy their clothes with a view to resale. This number comes from a report by the French second-hand platform Vestiaire Collective and reflects a market, the growth of which seems unstoppable. The purchase of second-hand clothing has already become common practice for many women and is now also well received by men.
Although Vestiaire Collective has already offered second-hand men’s fashion, the platform has now announced the expansion of its offer by its own category for men’s fashion. This includes visual content, especially for men, tailor -made recommendations and a personalized user experience.
“Men’s fashion is becoming one of our most dynamic segments,” said Maximilian Bittner, Chief Executive Officer (CEO) of the company, in a press release. “Men take part in the second-hand market for luxury goods. They are looking for exclusivity, access to luxury at fairer prices and re-sale potential. This introduction strengthens our multi-category strategy and enables us to use a significant market chance.”
Vestiaire Collective has also found that today every fifth purchase is made by a man. The offer for men has grown by 88 percent in the past three years. Similar to women, men also recognize the good price-performance ratio and the joy of finding unique pieces in second-hand mode.
Who is the male second-hand buyer and what does he buy?
The typical male customer from Vestiaire Collective is generally younger than female customers: 59 percent belong to the generations of millennials or gen z. It mainly buys clothes and very few accessories. The “Sneakers” category only makes up 10 percent of the offers for men.
In men, purchases are therefore focused on ready-to-wear, but sneakers and watches are also very popular. Bags and sneakers from Louis Vuitton and Rolex watches are the most viewed articles on the platform, closely followed by Jacken by Moncler, Sneakers from Nike and Bags from Gucci.
There are also differences in nationality between buyers and sellers. The sellers often come from Italy (31 percent), France (19 percent) or Great Britain (9 percent). The buyers on Vestiaire Collective come along with the French, especially from the USA or Germany.
In addition to Prada, Louis Vuitton and Gucci, the potential buyers of Vestiaire Collective also keep an eye on niche brands and special collaborations. These include collaborations such as Adidas X Wales Bonner and Moncler X Palm Angels as well as brands such as Tudor, Baldinini, Chrome Hearts, Denim Tears, On Running and The Row.
This article was used with digital tools translated.
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