In the most elegant multiplex in London, gala evening for the projection of ‘Luca: Seeing Red’. Many Ferraris (two fines) also on the street. The protagonist: “In a week I would have clear names to relaunch the red”
Luca Cordero di Montezemolo does not hide the emotion while life flows in front of him. Literally, given that the former number 1 of Fiat and Ferrari is watching in an elegant London cinema “Luca: Seeing Red”, the docufilm on his life that after the Milan preview lived a gala evening in the British capital. As protagonists, as in Manish Pandey’s film, the red ones who love so much: there are several outside the cinema near Hyde Park, and on two some diligent auxiliary auxiliary of traffic has added a fine. Not even this unscheduled, however, managed to ruin the evening.
GALA
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The cinema of the Everyman chain is a perfect theater for this journey into the personal history of Montezemolo, but also in 50 years of Formula 1 history, sport and Italy in general, given that the today 78 -year -old former manager in his life was many things. For this first Londonse, things were done big: the 5 Hyde Park cinema rooms are all reserved for a selected list of guests, with 175 sitting in the main room next to Montezemolo. Next to him are Bernie Ecclestone and Stefano Domenicali, past and present of that Formula 1 on which Montezemolo has left an indelible imprint. In the room there are also the boss of McLaren Andrea Stella, the boss of Sauber Mattia Binotto, Adrian Newey and the patron of Aston Martin Lawrence Stroll. It is a gala evening, with the red carpet outside, the banners of the film everywhere, and many people who worked with Montezemolo in the various stages of his life to fill the room and to pay him homage. The film, with Montezemolo interviewed by Chris Harris, the former Top Gear conductor, is a journey into memories, in the anecdotes from Niki Lauda to Ayrton Senna and Michael Schumacher, in the past and present life of a man capable of leaving a mark in everything he has done.

EMOTION
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Montezemolo tries to explain it even afterwards, when together with Harris and Pandey climbs on the stage of Sala 1 for a short interview, projected in the other cinema rooms of Hyde Park and in the other 27 (they had to be 14 initially, but the tickets went out in no time and the number of cinema involved was expanded) throughout the United Kingdom in which this world was staged. Montezemolo moves between past and present, between that of his emotion for Formula 1 that has never fallen and memories of a life lived at full speed, such as the Ferraris who loves so much. “If tomorrow morning I had to go back to work for Ferrari, in a week I would have clear which people to put in different positions to be successful – Montezemolo told on stage when he was asked to those who would entrust his team if he should return to formula 1- If Enzo Ferrari always said that 50% make the car and the rest does the pilot, now the car makes 80% and needs to grow as a team “. It was his winning formula in all his many adventures, from the years as a Ferrari team manager under the protection of Drake to his excursions in the world of entrepreneurship. It is also the winning formula for this film, for this gala evening in the name of Montezemolo, Rosso and Ferrari. Despite those two fines at the exit.

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