A queue for several blocks was published in the center of Helsinki early Thursday morning. What is it about?
The Swedish fashion chain will open its first Finnish H&M Beauty store in the Forum shopping center in downtown Helsinki, which focuses on the first Finnish H&M Beauty store in downtown, the first Thursday, September 18, 2025.
The queue at ten o’clock in the morning was several hundred people this morning. The doors of the mall opened today at six in the morning, but the earliest queues had arrived last night.
There is a queue of hundreds of people in the center of Helsinki. Henri Kärkkäinen
The first queues arrived on Wednesday night. Henri Kärkkäinen