The luxury shoe label Christian Louboutin wants to expand its men’s fashion offer with the appointment of the American rapper and actor Jaden Smith as the first creative director of men’s fashion of the brand.
In a statement, Christian Louboutin announced that Smith will supervise four collections for men’s shoes, leather goods and accessories every year. His first ‘Avant Premiere Capsule’ will appear in the boutiques in January 2026, before his debut collection, which is presented during the Paris Fashion Week Men’s.
Smith, who met the shoe designer Christian Louboutin in Paris in 2019, will also be responsible for making an unmistakable visual and emotional universe for the luxury label. This should go beyond product design and include campaigns, events and immersive experiences.
“When I met Jaden for the first time, I saw him a natural addition to the house. His world is rich and complex; his style and cultural understanding are inspiring; and his curiosity and openness are remarkable,” says Louboutin. “I had the feeling that our men’s collection with its creative management would develop exciting and dynamically. He feels like the perfect addition to our creative team, and I am really looking forward to working with it on our men’s collections.”
Jaden Smith is supposed to develop Christian Louboutin’s men’s fashion offer
Smith, who is described as a variety of artists, competes with the aim of expanding and enriching the ‘men’s narrative’ for Christian Louboutin. He will support himself on almost a decade of shoe collaborations, his own streetwear label called MSFTSREP Infinity and his continuous dialogue with music, performance and activism.
Christian Louboutin launched his men’s line more than 15 years ago, and she now accounts for 24 percent of his business. With Smith and its 19.1 million followers on Instagram, the company hopes to increase its market share.
Smith commented on his appointment: “To merge my vision with that of Christian, comes naturally because we see the world in a very similar way. There is a common respect for creative freedom, and I think it works.” He continued: “I would like to continue the story, honor the past and at the same time shape the future through my own perspective. It is not just a title – it is a creative home. Christian gave me a place where I can research, learn and make freely.
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