The US clothing group GAP Inc. has appointed Jody Gerson, CEO and Chairman of the Universal Music Publishing Group (UMPG), to his Board of Directors with immediate effect.
Gerson is considered a pioneer in the music and entertainment industry. It has more than three decades of experience in the management of digital transformation processes and the promotion of creativity and innovation. She is the first female managing director of a large music publisher and the first woman who is chair of the board of directors of a global music company.
GAP relies on Gerson’s expertise in “fashiontainment”
Richard Dickson, the CEO of GAP Inc., explained that Gerson’s insights into the “fashiontainment”, a platform at the interface of fashion, music and prominence, were “unsurpassed”. Their ability to reinforce voices and shape cultural moments will be invaluable. Because the company is working to redefine itself as a “goal -oriented brand house”.
Chairman Mayo A. Shattuck III emphasized that Gerson’s vision and creativity will help GAP Inc.
Music -driven campaigns strengthen the brand
Gerson’s appointment follows the success of the recent music -driven fashion campaigns of GAP. This includes, for example, “Better in Denim”, which generated over 400 million views and eight billion impressions. The campaign with the global pop group Katseye also became number one of the search queries on Tiktok.
Gerson’s expertise should now become an important part of the long -term group strategy. At the same time, her calling underlines the commitment of GAP for a diverse and dynamic board of directors, the company said.
Since its entry into UMPG in 2015, Gerson has been instrumental in the obligation of influential artists: inside such as Adele and Harry Styles. It was also in charge of acquiring the song catalogs of artists such as Bob Dylan and Sting. It is also represented in the administrative councils of several other organizations, including the Rock & Roll Hall of Fame and the National Music Publishers Association.
This article was used with digital tools translated.
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