The Puma shares, which are heavily battered this year, receive further tailwind from speculation on the possibility of a merger with Adidas on Tuesday.
They had already bought something the day before after an investor brought a merger into the game in an interview on Friday. Now the debate about this was pulled more circles. For the puma course, it was recently 4.2 percent, at the top the shares have reached the highest level for almost two weeks. Adidas, on the other hand, gave one percent in the DAX.
Roy Adams, co-founder of the US investor Metronuclear, had raised the idea on Friday in the “Handelsblatt”, on the grounds that the small shareholders’ treatment is required: inside. Because the Puma share has already lost more than half of the value this year. In mid -August it was even more than 60 percent loss of price.
An analyst of the DZ Bank now took a stand and mentioned the common past because there was a brother dispute behind the foundation of both companies. At first glance, this seems to “have a certain charm,” wrote the expert Thomas Maul. However, he still does not see both companies together. On closer inspection, there is no need for Adidas to move away from its focus on organic growth and to enter into the cannibalization and integration risks with an additional brand.
The holding family’s holding family, Groupe Artemis, could also play a role in the future of the sporting goods manufacturer with their puma content. Maul pointed out that François-Henri Pinault recently said at the general meeting of the luxury goods group Kering to keep all options open.
The ex-Adidas board member Arthur Höld has taken over the chief post at Puma since July 1. He wants to take the time by the end of October to develop a detailed strategy.