Juliana Awada He chose his social networks to present his new wine brand in society, a personal project that links it fully with the world of wine tourism and high -end wine production. With a careful style and minimalist aesthetics that usually accompanies its publications on Instagram, the former first lady shared images of the bottles and the process in the Casa Petrini winery, located in Tupungato, Uco Valley, one of the most prestigious areas of Mendoza for the development of high -timing strains.
The promotional strategy was focused on transmitting a concept of elegance and nature, with photos that alternated mountain landscapes and the refined label design. In the video, the former first lady can be seen collecting the grapes, walking along the Mendoza trails, serving the wine in a fine glass and drinking it with a smile. A fashion position that the businesswoman knows how to combine for her career in the world of fashion and design.
Casa Petrinifounded in 2012 by the Petrini family, it was consolidated in the last decade as a wine venture that combines innovation, respect for terroir and hospitality through its Wine Lodge and Restaurant, positioning itself as a destination chosen both by international tourists and by local consumers in search of gourmet experiences. The wine launched by Awada can already be purchased at the online store of the winery and in selected wine libraries, with a first limited game that aims to position the product in the premium segment of the market.
In parallel to this new venture, her husband’s figure, Mauricio Macri, It crosses a particular moment on the political level. After the Buenos Aires legislative elections, the former president maintains a low profile in the presidency of the PRO, although in a scenario marked by internal tensions and debates about the direction of the yellow party. The former president seeks to keep his centrality as a reference, although doors inside still face questions of sectors that promote a generational replacement.
In one of the worst weeks that the National Government had, the president of the PRO traveled to Denmark to play the Bridge World Cup, in the final stretch of the Buenos Aires electoral contest; where it was eliminated in the first round. Upon his return, Macri maintains uncertainty when there is an alliance with the ruling very off and with ambiguity features.
His public presence, however, is still observed and the launch of his partner’s wine was interpreted as a careful movement to grant a more business climate to the clan. A little family air, to contrast with the complex political situation that has it as a must of reference, playing on the board with both official and opposition sides.
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