Pepe Jeans London, one of the brands of the global fashion group AWWG, confirms its commitment to Denim with the new autumn/winter collection 2025 and celebrates its British roots. The collection is crossed by retro length, combined with a modern twist, and presents a expressive color palette that is perfect for the coming colder months.
For women, the season begins with a tribute to the colors of the British coast. Sand tones and a number of blue tones indicate the sound, while shining yellow tones put a nice contrast. With falling temperatures, strong shades of red, darker lunacles and earthy pink and brown tones gain importance. These shades can be found in prints, quilted jackets, knitwear and other clothing and give the cloakroom a touch of college style and bring the charm of rural areas for the modern city resident.
This season embodies the same British appeal for men. Striking graphics and retro logos give T-shirts and sweatshirts a vintage vibe that is easy to wear and are still a real eye-catcher. Shirts also offer a variety of versions, from reliable university colors to warmer cord and caro variants. With pants, the Pepe Fit Guide helps men find their seasonal favorite pants and jeans.
As always, denim is anchored deep in the DNA of the brand, and this collection is no exception. The return of classic passports brings legendary denim details from the past for women to the present, while new silhouettes are introduced for men. Each part of the collection has exactly the right amount of angular British style that makes Pepe Jeans London recognizable and desirable.
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