The Italian fashion brand off-White will start in India in the first quarter of next year. This is done through an exclusive partnership with the fashion dealer Brand Concepts. This means that Brand Concepts are involved in both the luxury and the mainstream clothing market. So far, the company has mainly focused on premium accessories.
Brand Concepts will plan an initial investment of $ five million (around 4.6 million euros) in the next few years to build the presence of off-White in India. The brand was founded in 2013 by the American fashion designer and entrepreneur Virgil Abloh in Milan. LVMH recently sold it to Bluestar Alliance. Now it is introduced via the BAGLINE, the existing premium multi-brown store from Brand Concepts. Brands such as Tommy Hilfiger and Juicy Couture are also managed there.
The range includes clothing, bags, wallets and shoes. In addition to a separate e-commerce platform and two independent branches in large cities, off-White will also be available in luxurious multi-brown stores. This includes The Collective and Iconic. In the long term, expansion is planned to five to six flagship stores and a wider “shop-in-shop” presence. A total of 25 to 30 sales outlets are to be built across India. This expansion takes place at a time when the streetwear culture and sneaker movement grows under India’s young population.
To enable this start, Brand Concepts works with Sportlux General Trading. The global distributor of luxury brands brings off-White to the Indian market.
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