The US underwear brand Skims opened its first permanent store in Mexico. It is located on the Artz pedge shelf shopping center in Mexico City.
In an explanation, Skims said that the first store in the country is an “important milestone” in its global growth. The company introduces its “unique in-store experience in an international market”.
The opening in Mexico City is the first in a series of planned openings in Mexico and Latin America, the brand added. She would like to satisfy “the growing demand for her global community”.
Grede, co-founder and managing director of Skims, said: “The opening of our first Skims Stores in Mexico, in the pulsating heart of Mexico City, marks a crucial moment in our global expansion. The rich cultural heritage, the dynamic energy and the flowering creative scene of Mexico City make it a perfect place to introduce our retail experience in Latin America. Milestone reflects our commitment to build sensible connections with customers: at the same time we remain loyal to the values of creativity and inclusiveness from the start. ”
The design of the store was designed so that it embodies the aesthetics of Skims. The courageous architectural approach combines exaggerated curves with monolithic geometric shapes. This creates a balance between “strength and softness”.
The store presents the best -selling collections of Skims, including Fits Everybody, Cotton Rib, Cotton Jersey, Cotton Fleece and Soft Lounge. Pieces of Skims Mens are also offered, such as Cotton Briefs Packs, Cotton T-Shirts and Fleece Lounge Essentials.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]