The image of Luigi Mangione, that of the murder of the managing director of Unitedhealthcare, circulated on the Internet a few months ago. It unexpectedly became a kind of idol for which women stood in front of the courthouse.
He achieved his final advancement to celebrity when his picture was shown in a Boston discotheque during a Disney theme party, while in the background Hannah Montanas ‘Hey Could Be the One’ ran. A song that describes the excitement and confusion of the protagonist when she realized that someone could be special for her.
This week his picture appeared in another unexpected place: as a model for a product on the Shein website. However, it is impossible for manion to posed for this campaign because it is in custody.
“The picture was shared by an external offering and immediately removed as soon as it was identified. Shein uses strict standards for all content of the platform,” the company told fashionunited. “We are currently carrying out a comprehensive review and strengthening our control systems. We will take the necessary measures against the seller: in according to our guidelines.”
This technical error illustrates the risks of automation and susceptibility to control systems on platforms with huge catalogs.
A face in the age of the AI
How can the image of a suspect being used as a catalog model? The answer lies in the training systems of artificial intelligence. When a face goes viral, its presence multiplies in open databases, forums or less regulated repositories with which some KIS are trained. As a result, cost -effective tools can ‘learn’ to use these images without taking into account the context.
At Shein there are many content from third -party bidders who often look for technological shortcuts to quickly produce large amounts of advertising material. It is therefore possible that a: e seller: used in an inexpensive AI tool without checking the end result.
Although artificial intelligence offers undeniable advantages for retail and fashion, the industry should rely on more careful and transparent solutions. In this way, incidents can be avoided that could harm their reputation. For example, H&M used digital twins. These digital models are created by real people who – against payment – cede the right to reproduce and use their image in a controlled manner. This system guarantees both the rights of the models and the traceability of the content and thus receives innovation without losing control.
Desigual, on the other hand, develops its strategy together with specialized partners.
- The image of Luigi Mangione, which is accused of murder, viral and unexpectedly appeared as a model at Shein.
- Shein removed the picture and explained that it was an error of an external offer. The company has undertaken to strengthen its controls.
- The incident illustrates the risks of automation and the need for more transparent and careful AI solutions in the fashion industry.
This article was used with digital tools translated.
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