Ma little ahead of the fourth edition of Milan Beauty Weekthe event that every year transforms the Lombard capital into a stage of events, talk, meetings, masterclasses, all in the name of beauty and cosmetics. Keywords: kindness, energy, sustainability, innovation. From next 17 to 21 September, we will also be there at I womanas medium partner, with a rich calendar of meetings that we anticipate here.
Three main poles: Palazzo Giureconsulti with the events dedicated to sustainability and beauty corners; Palazzo Castiglionihome of the solidarity initiatives “Beauty Gives Back” and “Love is in the hair” and, for the first time; Bovara Palace with spaces dedicated to talk and masterclass, in addition to the exhibition Iris, at the root of beauty of Academy of Profumo, in collaboration with the Italian Society of Iris and with the monthly Friend. But beauty spreads almost everywhere, from thematic trams in circulation for olfactory tours and in the many beauty cube of the participating companies. Here, therefore, what we are preparing for you.
The Milan Beauty Week 2025 will take place from 17 to 21 September
Wednesday 17 September
The light of freedom. A beauty day with Braun
Where and when: Wednesday 17 September, from 10 am, Palazzo Giureconsulti.
Follow the light. The one that will guide you from Beauty Cube of Braun, in via Mercantiup to the third floor of the Palazzo Vista Duomo for a day in which a special beauty technology for the body will be an opportunity to talk about bodycare and freedom. Will be presented Skin i · Expert, The first smart -pulsed light device that adapts to the needs of each skin. A Braun Skin I · Expert And “Instructions for use” sessions, every hourthey will guide the public to discover the pulsed light, with practical explanations on the use of the device and clarifications on any doubt in the subject of epilation.
“Braun Skin I · Expert”, pulsed light smart hi-tech.
From 11.30 to 17let yourself be surprised by the artist Aldo Sacchetti: will create postcards with shoeshash calligraphies with phrases inspired by energy and light. From 11.30 to 13, there will be a “skin connection” themed masterclass, with the help of tantric yoga and the guide of Denise della Giacomatogether with Saints FalcoBraun Brand Manager.
In the afternoon, From 17.30 there will tear you a few “hair and counter -top” smiles, a talk between science and irony on the topic of the epilation With two truly special guests and the beauty editor Martina Villa. Then, final surprise to the sound of music. And lights, of course.
The meeting with a friend
Where and when: Wednesday 17 September, 5 pm, Palazzo Bovara.
The theme of health meets tales of lived life. Our beauty director Cristina Milanesi will dialogue with Melania Rizzoliwriter and doctor of value, in a talk dedicated to prevention, health and entities and associations that with excellence are dealt with, starting from Italian Red Cross. The meeting will be enriched by the anecdotes of Dr. Rizzoli, a great -style woman, really capable of inspiring.
17/09-intimacy and wellness, the new frontier of the V-BEAUTY, with Bakel
Dr. Raffaella Gregoris, Founder Bakel.
Where and when: Wednesday 17 September, from 18 to 20, Palazzo Bovara.
A new chapter of female beauty? The so-called “V-BEAUTY”, the care of the intimate area with beauty formulas increasingly at the forefront. The opportunity to talk about it? The launch of an innovative Skincare product by Bakel, designed for women over 50 and in menopause. The talk will treat the theme of well -being and intimate health without taboo, as well as the concept of beauty that evolves with age.
From via Mercanti to the Duomo, to Piazza San Babila, the center of Milan hosts the “beauty cube” of many companies. To discover products and news, with tests and small tributes.
Protagonists, the doctor Raffaella Gregorisfounder of the Clean Beauty Bakel brand, our beauty director Cristina Milanese And two surprise guests. A meeting dedicated to all women who want to feel good, even in their underwear, in every phase of life.
The vaginal skincre can, in fact, become an integral part of the daily beauty routine improving comfort, self -confidence and the quality of sexual life. An aperitif in company will follow.
Thursday 18 September
18/09 – Nature and skin, a virtuous circle. With dolom
Where and when: Thursday 18 September, 6 pm, Palazzo Bovara.
The skin that recognizes nature (and nature that helps the skin). In a world that rediscovers the value of balance with the environment, Cosmetics evolves towards a new awareness: that of biodiversity and respect for natural elements. They will talk about it together Valentina De RoldHead of Brand Dolomia, the biologist Gabriele Denadai and the doctor Mike Maricformer world champion of Apnea, now a professor at the University of Pavia and Olympic Coni trainer.
The apneist Mike Maric. He will guide a conscious breathing masterclass.
The talk, conducted by Cristina Milanesi, will have as a focus the beauty in its more holistic and current simplicity. Through the concept of circular economy, then, some formulations will be indicated that enhance what the skin already knows and recognizes, promoting authentic and sustainable beauty.
The use of natural plants and ingredients, with attention and responsibility, can create cosmetic products that not only respect the skin, but also the nature from which they come. And that’s not all. The meeting is completed with a masterclass of conscious breathing exercisesto reconnect with the environment and with ourselves. Remembering why taking care of the skin also means taking care of the world around us.
18/09 – Energy, beauty and courage: the story of Clio Zammatteo
Clio Zammteo and Elena Dominique Midolo.
Where and when: Thursday 18 September, 7 pm, Palazzo Bovara.
Successful women. And resourcefulness. What does it really need to transform a passion into a great professional project? They will talk about it Clio Zammatteoentrepreneur as well as the most loved beauty expert on the web, and Elena Dominique MidoloCEO of Cliomakeup, together with Cristina Milanesi, in this inspirational talk, beauty will be at the center, as well as female entrepreneurship, starting from a fundamental ingredient: energy.
A force inherent in every woman, which arises from self -awareness, from the ability to enhance their strengths and discipline necessary to face the challenges of change. In particular, it will be beauty as an expression of authenticity and leverage to feel good and transmit strength. Clio will therefore explain how to enhance himselfregardless of the age, through daily routines, targeted products and internal and external resources. Deeply personal.
18/09 – The strength (and smile) of the rebirth
The motto of La Forza e il Sorriso Onlus.
Where and when: Thursday 18, 12.30, Palazzo Bovara.
Strength and smile onlus He has been promoting for years, with free beauty workshops, the well -being and self -esteem of women who face oncological disease. Themes of the meeting at the Beauty Weekthe concepts of rebirth and self -confidence during and after care. On stage, the exciting testimonies of the Pink Ambassador, Former patients who have transformed their experience into a message of strength. The first step towards a new, beautiful life.
Friday 19 September
19/09 – The epigenetics of the skin. Technology & longevity, with Nivea
Where and when: Friday 19 September, from 7 to 9 pm, Palazzo Bovara.
Does our skin really tell our age? And if so, how “reliable” is it? Often the appearance of the epidermis does not correspond (or does not do justice) at the age of registry. The epigenetics investigates it, science that studies how and how much the lifestyle influences the visible aging of our face. Environmental and behavioral factors, and not only DNA, play a decisive role.
The new “Nivea Cellular Epigenetics” serum.
The theme has inspired years of research of the Beiersdorf laboratoriesthat to the Milan Beauty Week present the results of their studies and a good news: the Nivea Cellular Epigenetics seiero rejuvenating with epicelline technology. They will talk about it Anna GrassanoGeneral Manager Beiersdorf, Cristina Milanesi and Dermaloghe experts.
In this talk, it will be explained how scientific research is revolutionizing the world of cosmeticswith products capable of acting on a cellular level to slow down the time that passes and leaves its mark on the skin, at any age. A journey into today and tomorrow skincare that redefines the concept of skin longevity. An aperitif in company will follow.
Saturday 20 September
20/09 – The makeup, a form of energy. Not just aesthetic. With Cosmoprof
Where and when: Saturday 20 September, 4.30 pm, Palazzo Bovara.
The trick? A form of art and energy. Not just aestheticbut also emotional and relational. The chromatic choices, textures, gestures as vibration and intensity vehicles … will talk about it Fabienne Reamake up artist and image consultant, with over 25 years of experience between backstage of the fashion weeks, advertising campaigns and sets (and, since 2018, entrepreneur with his Made in Italy line in brand Fabienne Rea) with the beauty editor of I woman Martina Villa.
Fabienne Rea, make up artist and image consultant.
With the patronage of Cosmoprof, the most important world of beauty event, The thousand hidden languages of makeup will be explored. An identity language of self -expressionbeyond stereotypes and beyond the trends that crowd social networks. With a nice lesson: how to learn to rediscover your own, true face. Fabienne will also confirm how the role of make up artist is increasingly synonymous with listening, empathy and responsibility in enhancing the uniqueness of every woman.
Dermocosm, the event in the event
Back Dermocosmthe congress of regenerative dermatology with the scientific direction of Professor Antonino Di Pietro and the patronage of Isplad. Thursday 18, from 11.30 to 12.15, at Palazzo Bovara, the beauty director of I womanCristina Milanesi. The theme? Skin longevity, ageless skin.
Milk, the “official” drink
Milk awaits you at Palazzo Giureconsulti, for a regenerating pit stop. In the Chamber of Notaries, from Friday 19 to Sunday 21, it will be distributed Milk Kefir Plus with collagenlactose -free drink with live lactic ferments and 2.5 grams of collagen. For the benefit of skin and hair!