The US house, currently Ford Performance, changes its name to its racing department. New logos from January 2026 to Dakar and Daytona. Then the F1 with the Red Bull team
Ford and Motorsport. A relationship that has been going on for a long time and that is about to live a new important chapter now with the return to Formula 1 In the 2026 To collaborate in the development of hybrid engines of Red Bull Powertrains. In view of the new adventure, the Blue Oval House has decided to change its name to its racing department from Ford Performance a Ford Racingas announced in a letter by the President Will Ford. This change is considered much more than a simple rebranding. The new organization, under the guidance of the director Mark Rushbrookwill join road and track activities even more, with solutions that will be tried on the circuit and then applied on products for the market.
Ford Racing, the future past
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The name Ford Racing starts from far away. From 1901, to be precise, when Henry Ford himself, a young pilot and designer, won in Detroit a race on a car built and called himself Swepstakes. A success that can give him financial support to then set up the company Ford Motor Company In 1903. Returning to the present and the immediate future, the change of logos and name from the performance division will already be seen at the beginning of the 2026 season in January in important races such as the Dakar or the 24 hours of daytona. The blue oval house will then be the protagonist in other runs such as Bathurst and the 24 hours of Le Mansin addition to the great return to Formula 1 to support the power units of Red Bull And Racing Bulls.