This is the British AI music maker Oliver McCann (37). He is indeed a man of flesh and blood, but says he himself has “no musical talent at all.” That is why he has been crawling behind the chatbot for a few years.
And with success. Under the name Imolvier he releases songs on Spotify and the AI music channel Suno. Imolviers music varies from Indiepop to Countryrap, purely made by the chatbot available on Suno.
The British AI music maker Oliver McCann signs a contract with Hallwood Media. © AP
All you have to do there is enter a request, as crazy as you want. Then a ready -made song comes to roll out. For example: ‘Make a song on the beat of Oya Lélé from K3 with the text of The Monster Van Eminem including a Duran Duran-like bridge. A minute later you have brand new music.
One of McCann’s numbers achieved three million streams last month, after which he was the first to confirm AI artist a record contract. In this case Hallwood Media, to which several large American and Britste artists are affiliated. However, the label emphasizes that they do not call McCann ‘artist’, but a ‘music designer’.
Listen below one of the AI numbers from Imolvier.
Lawsuits on violation of copyright
AI music has been food for discussion for a long time. Labels Sony Music Entertainment, Universal Music Group and Warner Records have filed a lawsuit against the AI music tools Suno and Udio for violating copyright because the tools were to be trained on copyright material.
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That also seems to be the case in the Netherlands. AI music maker Matties Grooten recently put together another song with Suno and Udio. “Most of these AI models explicitly prohibit mentioning an artist in the prompt. But as soon as we describe an artist-the style, singing technique, voice-and add a lyrics, that artist can come up. In this video you can hear the results: We have been able to generate music that looks strongly on Marco Borsatoje, Froukje, among other things. Ramses Shaffy, Trijntje Oosterhuis, Anouk, Youp van ‘t Hek and Paul de Leeuw were also clearly recognizable.
Proponents of AI music
Yet there are also many proponents of AI music, including Spotify’s CEO Daniel Ek. He said to De Telegraaf in May: “I understand very well that the industry is worried, such as producers and artists who fear that their work will be superfluous. But at the same time there is also something beautiful about it. There are so many new artists to be discovered. And the profession of ‘artist’ should actually be reinvented when he started. Also seen as an artist or an artist?