The regulator states that the shrinkage is hardly visible from 100 to 90 grams. The chocolate bar itself is a millimeter thinner, but the package still looks the same. The new weight is on the package, but the letters are small according to the watchdog and are hidden by the shelves in the supermarket.
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This amounts to deception of consumers, says food expert Armin Valet of the regulator. “Many consumers have been buying Milka in the same package for years and assume that the quantity has not changed.” The organization wants clearer labels, such as a striking warning for at least six months if the contents of packaging shrinks.
Mondelēz rejects the accusations and states that transparency is a top priority for consumers. “We clearly state the new weight on the product packaging,” says a company spokeswoman. She adds that Mondelēz has informed customers via social media and that an overview of sizes and weights is available online.
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The spokeswoman for Mondelēz also claims that the group had little choice due to the greatly risen costs for the supply chain and the ingredients. The cocoa prices have risen sharply in the past year and are currently on record highs.