Arjen Lubach is almost back from his umpteenth holiday at RTL, but painful: really nobody is talking about it. As if he has become TV wallpaper. “It is striking how little noise there is.”
There was a time when Arjen Lubach had an incredible amount of impact. Not only on the social debate, but also on politics. And just now that there are parliamentary elections, he should be at its strongest. However, it seems that the presenter has completely lost his impact by cashing at RTL.
Labubu dolls
Is Arjen still credible for his progressive supporters now that he is drinking at company parties with colleagues Gerard Joling? Have they let him down and will his target group be watching Pauw & De Wit in a good time? One thing is certain: Arjen will be there again in a few days, but nobody talks about it.
Worrying, Tina Nijkamp TV authority thinks it’s for him. “It is striking how little noise there is about that new season of Lubach. That is of course worrying. There is a promo that he has with those labubu dolls, yes … well, well, that of course says nothing. It has been found funny in itself, but whether that attracts viewers?” Tina’s TV UPDATE.
‘Very exciting’
Will it be a ramps season for Arjen? “I think that perhaps even more exciting than RTL Tonight, whether Lubach will still score. It is in any case after help my husband is a handyman. That is of course a much less strength title than buying without looking, which is always good for around 1.2 million viewers, and this for around 700 thousand viewers.”
She continues: “Yes, the competition is of course not quiet and on SBS 6, for example, Chateau Meiland starts again with a new season, also good for around 700 or 800 thousand viewers linearly. So yes, it will be a very exciting week and certainly for RTL Tonight.”
Snowy
RTL Tonight is currently receiving the most attention for RTL 4. For example, a lot of attention is paid to the new criminal expert of that program: Astrid Holleeder. She has been announced with an enormous amount of bombing.
Arjen is jealous of all that buzz, thinks TV expert Victor Vlam. He writes on X: “He is totally snowed under by all the RTL Tonight violence.”
Perhaps it is better if RTL spreads attention, he concludes. “Especially since Lubach is the lead-in from Tonight.”
Fragment
Arjen’s commercial: