The Belgian Lingerie Group Van de Velde had to record both sales and a decline in profits in the first half of 2025. The company named the US market as reasons for this, planned investments in the repositioning of the Sarda brand and lower sales in the swimwear segment.
Sales were 2.8 percent lower at 110 million euros than in the same period last year. The direct-to-consumer channels have had growth in the first six months of the financial year, but their share of total sales is relatively low.
Low sales in the swimwear segment burden B2B business of van de Velde
In the B2B segment, which is still the largest share of sales for Van de Velde, the Belgian group had to accept a decline. The swimwear segment in particular experienced a challenging half of the year. Both the previous sales and sales in the first quarter remained behind the expectations, including due to high stocks. The sales attracted the sales in the second quarter.
The net corporate profit fell significantly stronger at 15.8 million euros, namely by 19.8 percent.
An important point in the half -year report are the global trade conflicts. In the months of April and May, Van de Velde had to struggle with difficulties in the US business. “Due to import duties, we had to significantly restrict our offer for a few weeks. In the meantime, various measures have been taken and the entire offer is available again,” says the report.
This article was used with digital tools translated.
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