Hamburg (dpa-AfX)-The outgoing NDR director Joachim Knuth (66) sees great efforts to broadcasting North German radio and public service media with a view to media change. “We will still have to make sure that we expand the audio, the media library and our online offers, but also how we can handle web, apps and social,” said Knuth in an interview by the German Press Agency. “We will have a variety in our player chain, which is significantly higher than what we know.”
“Tagesschau” reaches millions via Instagram and Tiktok
If you look at how much ARD-update with the “Tagesschau” as a flagship in the area of social media, then talk about million marks and no longer about scattered target groups. About five million people, on average almost 30 years old, followed the “Tagesschau” on Instagram. “We also talk about seven -digit numbers at Tikkok,” said Knuth.
In contrast, according to Knuth’s information, linear television loses about a million people every year about all providers. However, NDR and ARD still reached millions over their established channels. The first one sees an average of 22 million people every day, the NDR television 7 million. “These are mass media numbers,” said Knuth.
Debate about the “end of the mass media”
Nevertheless, you have to concentrate on other playback paths in order to remain the mass medium. “In the end, staying the mass medium means that we have reach across all ways in which we reach people,” said Knuth. He thus referred to a statement by ARD boss Florian Hager, who spoke of the “end of the mass media” in the “Süddeutsche Zeitung” and thus caused a sensation in the industry.
The native of Kiel Knuth will retire at the end of August after more than 40 years in different functions at the NDR. His successor at the top of the third largest ARD station will be the previous Hamburg state radio manager Hendrik Lünenborg./HAL/DP/ZB/ZB
By the way: Meta Platforms (ex Facebook) and other US shares are even tradable at Finance.net Zero until 11 p.m. (without order fees, plus spreads). Open Depot now for free And secure new customer bonus!
Selected leverage products on Meta Platforms (EX Facebook)
With knock-outs, speculative investors can participate disproportionately in price movements. Simply choose the desired lever and we will show you suitable open-end products on Meta Platforms (EX Facebook)
The lever must be between 2 and 20
Advertising