The Live Fast the Young Clothing GmbH (LFDY) is expanding to France and opens up its first store in Paris.
In November, the Düsseldorf Streetwear brand plans to open the door of its first French shop on 33 Rue du Temple in the Paris district of Marais, Lfdy said on Tuesday. There the company presents itself on 100 square meters of retail space.
Lfdy thus opens up the eighth of its own store. In addition to Paris, the brand is already represented in London, Amsterdam, Cologne, Düsseldorf, Berlin, Hamburg and Munich with its own flagships. The new location is intended to underline the brand’s claim to position itself in international key cities with their own flagships.
“The setbacks from the attacks in Amsterdam and Cologne last year only made us more determined to take the next steps,” said Lfdy founder Lorenz Amend. “With the store in Paris we start a new ‘chapter’ – and I am excited to see which impact the new market has on the fire and the company.”
In keeping with the new store, a Paris capsule with a T-shirt and fleece, which is available in the stores and online shops of the brand, will be released at the end of August.