New Gap x Katseye advertisement unleashes online denim debate after controversial video from American Eagle

GAP’s newest advertisement, with the international girl group Katseye, is a hit on social media. The advertising video, in which the group dances on ‘Milkshake’ from Kelis, gets a lot of attention and at the same time becomes the use of a discussion about diversity, woke culture and competition in the jeans market. Especially after the controversial video of American Eagle with Sydney Sweeney, the camps are divided.

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