All in Equestrian is expanding in Europe. The range for horse and rider: In the inside: inside in Great Britain, Germany, the Netherlands, Switzerland and Austria.
The H&M riding stamp, which was first presented at the end of 2023, now also offers customers: Inside in Great Britain, Germany, the Netherlands, Switzerland and Austria online their products for horses and riders: The Swedish fashion group said. It offers a curated collection from functional stable clothing to rider -inspired pieces that can also be worn outside the stable.
Since the beginning of 2025, the Pieces were only available for customers: inside in the Nordic countries. After “great feedback”, H&M now expanded sales. The brand’s autumn/winter collection 2025 will be available in the H&M online shop.
“We receive great feedback from fans and riders: inside around the world,” said Petra Leijon Af Burén, head of equestrian sponsoring at H&M. “We are pleased to be able to offer our products even more equestrian enthusiasts across Europe.”
The HW25 collection was designed in cooperation with the top athlete: Malin Baryard, Peder Fredricson, Nicola Philippaerts and Olivier Philippaerts. It offers “chic, modern, casual and comfortable” clothing for women and men. This includes quilted vests and jackets, riding gings and pants, sweatshirts with graphics, T -shirts, long -sleeved sports tops and socks.




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