The US brand Calvin Klein continues its global retail expansion with the opening of its biggest lifestyle store in Tokyo. The business was designed with a unique concept.
The new flagship store of the U.S. Fashion Group PVH Corp. Belonged brand will be opened on August 29 in the heart of Harajuku, Tokyo. The address is: 4-31-10, Jingumae, Shibuya-Ku. The over 1,300 square meter store extends over three floors. It is described both as a “cultural and commercial destination” and positioned as “not only an upscale shopping experience, but also a platform for community engagement”.
Calvin Klein adds that the flagship store will offer the “ultimate brand experience”. The brand would like to reaffirm its premium positioning and bring its upscale lifestyle offer to Japan. After the opening in Paris 2024 and before the expected opening in Soho, New York, this marks the “next chapter in the global retail expansion of the brand in important markets worldwide”.
“The flagship store in Tokyo marks a decisive milestone in the global retail strategy for the Calvin Klein. Calvin Klein has always been at the interface of fashion and culture and created products and customer experiences that inspire. Our stores are the place where this element of our iconic DNA is implemented most extensively,” said David Savman, Global Brand President at Calvin Klein. “We are pleased to expand our presence in one of the most influential fashion capacity in the world. We want to create an upscale customer: inside experience, in which the Calvin-Klein-Liebens type meets the culture of fashion.”
The Store in Tokyo was designed in such a way that it combines modern minimalism from Calvin Klein with unmistakable local sensitivity. This is rooted in traditional Japanese craftsmanship. This is emphasized by a bright, sculptural facade with an interior application of cast glass slats that ensure dimensionality and visual interest. There is a striking digital screen above the main entrance. This creates its own visual space for the brand’s campaign images to “get in touch with consumers: inside and passers -by: inside”.
Inside the store there is a range of cream tones, warm neutral colors and natural tones. According to the brand, they offer a “clear backdrop” for the products. Traditional Japanese materials such as stone, plaster, glass, paper and cedar wood create “a minimalist space inspired by local culture”.
The store is completed by specially made elements that show a fusion of tradition and modernity. These include a limestone staircase, local Oya-Ishi stone and handmade paper surfaces as well as works of art by the artists: inside Wataru Hatano and Rikuo Takata. Furnishing objects such as Noguchi sofas and vintage decor from Japan underline the tactile warmth and cultural response of the store.
The first and second floor are devoted to women and men’s collections. They present the entire lifestyle range from Calvin Klein, from clothing to underwear to accessories. A special focus is on Denim. Calvin Klein would like to honor the importance of Denim in Japanese culture and the leading position of the brand in this category. There are also own areas for underwear.
The third floor offers a flexible event and gallery room as well as its own VIP area. From September the autumn collection 2025 by Calvin Klein Collection will be presented there. The collection marks the debut of the new creative director of the brand, Veronica Leoni.
This article was used with digital tools translated.
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