New season starts
Harry Kane enters the “Lion’s Denem”
18.08.2025 – 9:08 a.m.Reading time: 2 min.
His sporting skills are known. In the meantime, Harry Kane also ventures on new terrain – and can also be seen on TV.
At Bayern, Harry Kane is the absolute star. In two years in the Bundesliga in the Bundesliga, the Englishman scored 62 goals, with the Munich-based teams his first big title last May: the German Championship. But the 32-year-old also draws attention to himself away from the square.
Kane is now an investor and brand ambassador at 3Bears. The start-up was founded in 2016 by a German-British couple Caroline and Tim Nichols and deals with the production of oat products such as porridge, muesli and nut butter.
With the Bayern star you take the step to Great Britain, “Back to the Homeland of Porridge”, it said in a message from the company. “Of course, Harry Kane helps a lot,” said Caroline Nichols in a press release about the striker’s commitment. “So the doors are a bit more open than when we start from scratch.”
3bears succeeded in the breakthrough on the TV show “The Löwen cave”. At that time, the company completed a deal with investors Frank Thelen and Judith Williams. In the meantime, 3bears achieved a double -digit million turnover – and has won one of the world’s best -known footballers with Harry Kane.
The English international has been involved in 3bears since September 2024. Kane holds five percent of the company shares and also appears as the face of the brand. “I felt comfortable and love the product-especially the taste,” the 32-year-old is quoted in the message from 3bears. “With Tim and Caro we immediately had a good feeling. It was a good start for our journey together, and I’m looking forward to many years of collaboration.”
In the new season “The Lion’s Cave”, 3bears’ unique success story is illuminated. A film excerpt with brand ambassador Kane is also shown. The new season starts on August 25th at RTL. Fans can also stream the first episode from August 18 via RTL+.