The scandal slippers with which Bas Smit is going to cash well continue to chase him. Now he is again classified by De Telegraaf under the category ‘Shitfluencers’. “You can’t do much about it.”
Buy slippers of Temu quality for 50 euros: the loyal supporters of Bas Smit can be nicely put in the louren. That the man of Nicolette van Dam keeps promoting Happyflops is, according to Mediaciticus Victor Vlam, ‘a form of scams’. Has the criticism now lay down a bit? No, also De Telegraaf Now comes with a follow-up.
Bass out
Bas is portrayed by the newspaper as a so -called ‘shitfluencer’. “Influencer Bas Smit is under fire after promoting Dropship-Flop Happyflops, but he is not the first to yield to a huge bunch of money from a supplier. Why do the so-called ‘shitfluencers’ get away with this?”
Shitfluencers are influencers that praise junk, but where you can do little according to Marketing strategist Thijs van Dijk. “For example, against Bas Smit, you can’t do much. (…) Influencers can always say:” We are not sender and not the creator of the product. “This keeps them away and get away with it.”
Sympathetic hero
The followers of Bas are apparently rather simple souls, because they all forgive him. “From Anna Nooshin to Bas Smit: it rarely stays so much they are stuck with them. They keep getting away with it. Simply because the majority sees them as” sympathetic heroes, “says advertising driver Max Kohnstamm.
However, there is a limit, he warns. “It is a dent in credibility, the next time it can be wary of big brands to go into the sea with them. So the good news is: this slipper-flop scandal is a lesson for types like Bas Smit.”